Antarra Communications has been active in the technology market since 1993. Our client’s products include computer hardware and software components, consumer electronics, IT, audio, video, and gaming applications. We’ve worked with numerous companies, associations and tradeshows on a variety of traditional and cutting edge public relations programs within the tech industry. 

There are many traditional methods that can be used to reach your targeted technology audience. Press releases, product reviews, radio and TV exposure, positioning statements, whitepapers and more can position you as a leader within your market space. Antarra’s strong relationships with the tech industry influencers and the media can help your voice be heard.

Currently there are many new publicity vehicles emerging such as vidcasts and Web 2.0 communities. Many of these new vehicles address the younger tech savvy markets you want to speak to. Antarra believes that a mix of both traditional and new marketing technologies can be the best way to make your message stand out in the crowd.

The technology market space is very crowded and public relations directed towards technology publications are extremely important. Many products do lend themselves to promotion through niche publications, tech websites and blogs. These less traditional sales promotion methods have proved to be very successful. Consumer electronics products can also be effectively covered in the general press as well. A new breed of television and radio hosts that are “Gadget Guys” have evolved and can provide great exposure to a wide audience for your tech products.

Product Reviews
Product reviews are a vital part of technology-oriented public relations programs. An unbiased third party evaluation of your product can ultimately influence both the retail buyers’ and consumer’s purchase decision.

Antarra will do its utmost to ensure reviewers receive all the relevant information required to create an objective review. There are many critical elements to a successful product review program including product positioning, product preparedness and a strong customer service program.

Most importantly Antarra will do the research to ensure the review or product round up is suited to your particular product’s attributes. Once accepted, we will provide follow-up with the editors to ensure they have all the information needed to easily evaluate the product. Including product review information in your online press room is a great help to both reviewers and consumers.