Social and Urban marketing is the use of nontraditional public relations methods to get your message across to consumers in both the general and urban, ethnic markets and towards specific age segments. In additional to your ongoing media outreach efforts there are products or events that can realize more publicity from a grassroots approach.

We focus on how to effectively reach your targeted customers by understanding their behavior. For example let’s say you are attending a large tradeshow. Have you noticed that often a show exhibitor sponsors your hotel room key? They understood your behavior during the show  - that the majority of attendees would be staying at hotels and using a hotel key. By sponsoring your hotel key, they get your undivided attention at least twice a day.

This type of marketing also requires an understanding of why people buy and how they make their ultimate buying decisions. Is it because either a favorite celebrity uses it or did they read a positive product review? Consumer awareness is vital during a product purchase, it can make the difference between your product making being sold or left on the shelf.

Urban and social marketing requires an understanding of cultural traits and the lifestyle of the people that a business is trying to reach.  Urban marketing is very effective at obtaining awareness in the many niche markets found in the suburban and city environments. 

Ethnic Marketing
Ethnic marketing is also based on understanding the particular traits of a group. Industry leaders have learned the value of the ethnic market. There is a new trend towards complete ethnic oriented marketing programs and often new products and services are specifically designed for this market.

To be successful ethnic marketing should be part of a year-round campaign - not just on noted holidays and must understand the language, needs and values of the targeted cultures.