Antarra is always on the lookout for positive placement opportunities for your products in film, at special events and on television.

We represent our clients' interests when dealing with events, film and television productions. This includes protecting and representing your brand persona and image, and ensuring the highest quality and integrity of the productions involved.

We manage all the placement details, and strive to make the whole process a rewarding, fun experience for our clients.

Full client reporting can be provided on a regular basis, including placement clips.

Antarra has had many resounding product placement successes. One of the most widely known was the prominent use of Reese’s Pieces in the movie E.T. That exposure took a second tier candy into mainstream awareness.

The launch of the BMW Z3 roadster in the James Bond film “Goldeneye” elevated the car’s image into the stratosphere. The publicity surrounding this placement generated hundreds of millions of dollars worth of exposure worldwide.

Good product placement strategically puts a variety of relevant products on screen, with the label prominently displayed, in popular movies, TV episodes or at well-publicized events.

The "Media Global Product Placement Forecast 2006" report, from PQ Media, finds that as advertisers pushed agencies for results and brand marketers scrambled to find new, effective ways to engage consumers, global paid product placement spending surged 42.2% in 2005, reaching $2.21 billion.