An increasing number of businesses are turning to public relations firms to communicate their efforts in cleaning up our environment.

Green PR is a major growth area within the communications field.

This area is not to be taken lightly, it’s not about stories based on marginally green products. It’s about companies that are addressing the bigger issues like manufacturing processes, water usage, recycling old products and air emissions.

As a full service PR agency, we have particular expertise in renewable energy, solar energy, organic foods, sustainable packaging, environmental education and consumer electronics recycling.

Antarra suggests that companies who would like to build awareness in the green and organic communities to be transparent about all aspects of their company and environmental efforts. Evaluate your business as a whole and see what you can do to become carbon neutral. If you are not green in one area you need to be ready to explain why and what changes you are making.

4 R's: Recycle, Reuse, Repair & Reduce
Once your green homework is complete, and you are focusing on the four Rs – recycle, reuse, repair and reduce – Antarra has a network of grassroots and national outlets to tell your environmental successes to. Our database of national and grassroots green media contacts has numerous reporters and editors in the business, consumer and popular media.