Antarra Communications Thinks Inside the Box with Univenture
Public Relations Firm to Provide New Product Launch and Campaign for CustomKeep™ 100% Polypropylene Customizable Ring Binders
8/12/2002
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Anaheim, CA
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Univenture Inc., a Columbus Ohio-based market leader in innovative packaging solutions, today announced the selection of Antarra Communications as its public relations agency of record.
The international optical and paper packaging manufacturer will be working closely with Antarra to develop an integrated, multi-dimensional communications program to build brand awareness for the launch of the CustomKeep case binder family. Ongoing corporate public relations and branding programs will also be supported for the company’s existing optical and document management business.
“We turned to Antarra because of the agency’s expertise in the optical, aerospace, presentation and training markets,” said Ross Youngs, president of Univenture. “As we enter the document management market, while maintaining a solid foundation in optical storage products, Antarra’s strong technology background, and other media relationships are what we need to move forward.
From the development of its flagship product, Safety Sleeve®, optical storage sleeves, Univenture has expanded the scope of its’ products and services to include document management solutions. The launch is for a wide range of case binders in a variety of colors and sizes insuring documents arrive safely.
“We’re pleased to represent this packaging leader and educate the market on customizable, high-performance document and optical management solutions available from Univenture. The marketing advantages due to the uniqueness of CustomKeep are numerous,” stated Carol Warren, president of Antarra Communications.
About Antarra
Antarra Communications is a forward-looking international marketing communications firm featuring a wide array of marketing and public relations services. The company is headquartered in Anaheim CA, with clients located in most of the major tech centers of the US and around the world. Please visit www.antarra.com
About Univenture
Ross Youngs, founded Univenture Inc. in 1988 to manufacture innovative, customized products for a wide range of optical and paper packaging solutions, The company provides high speed packaging, automated packaging machinery and optical storage products based on Univenture’s patented Safety-sleeve® construction.
The company firmly believes in the conservation of both ecological and economic resources and has evolved into a leading manufacturer of packaging for the paper and optical disc industry with operations in Columbus, Ohio, Reno, Nevada, and Dublin, Ireland.
For more information visit www.univenture.com or www.customkeep.com.
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