Advanced Media Selects Antarra Communications for Advertising and Public Relations Activities
High-Tech Southern California Agency to Perform All Marketing Communications Functions for Fast Growing Provider of Electronic Storage Products
8/16/2004
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Garden Grove, CA
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Advanced Media, Inc., (RITEKUSA), the world’s largest optical media manufacturer, has selected Antarra Communications to be its advertising and public relations agency of record. Antarra, a full-service international marketing communications firm, brings a solid background of outstanding service to the industry.
“ Since our beginning in 2001, we have experienced extraordinary growth,” commented Frank Yeh, Advanced Media VP of Sales and Marketing in making the agency selection announcement. “However, we realized if we were going to develop into an American market leader, we would need outside help. Antarra offers us the experience and attitude we are looking for.”
Advanced Media markets and distributes recordable CD and DVD media as well as other types of electronic storage, and media accessories under its RIDATA brand name. Recently, it introduced single-sided, DL DVD+R discs.
“It’s a huge challenge taking one of the most recognizable names in the global electronic storage industry and creating a brand name in the Americas,” remarked Carol Warren, Antarra. “With quality products, and aggressive leadership, Advanced Media is positioned for long-term success.”
Antarra offers proactive traditional and e-marketing strategies, public relations, advertising, corporate planning, and creative services. Among the fields represented in its client roster are: Aerospace, defense, consumer electronics, computer and high-tech.
About Advanced Media (RITEK USA
Headquartered in Diamond Bar, California Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world’s largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media and other storage products. For further information, call (909) 861-2269 x268 or e-mail: info@ritekusa.com or visit www.ritekusa.com.
About Antarra Communications
Antarra Communications is a forward-looking international marketing communications firm featuring a wide array of marketing and public relations services. Its efforts on behalf of Fortune 500 companies and startups have earned numerous awards and accolades. The company is headquartered in Garden Grove CA, with clients located in most of the major tech centers of the US and around the world. For further information, call (714) 891-3660 or e-mail: info@antarra.com. Visit Antarra at www.antarra.com.
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