Paxton Products Chooses Antarra Communications
Public Relations Firm to Re-Vitalize Paxton Products Brand
A 40 -Year Old Energy-Efficient Blower Manufacturing Company
4/29/2002
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Anaheim, CA
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Paxton Products Corp., a recognized industry leader in energy-saving, application-specific air systems, announced today that it has chosen Antarra Communications to provide a comprehensive corporate and product promotion campaign into the wide range of industries they serve.
Paxton Products has been owned by the highly successful automotive engine-building Granatelli brothers (Joe and Vince) since 1957. Antarra Communications will be working with Joe Granatelli Phd. And Jim Altfeld, Paxton’s vice president of marketing to provide strategic, profit- based public relations for the well-established product line, which includes blowers, air-knives, and drying systems, that are recognized around the world for innovative design, durability, and high customer satisfaction.
“Marketing for profit has been our mantra since the inception of Antarra Communications. Our goal is to research and examine current product perceptions and target our marketing efforts towards influencing the specific current and potential purchasing publics of that product,” stated Carol Warren, President of Antarra Communications. “Often times the vice president of a corporation will have a totally different opinion of a product than the operations manager and yet both are in the purchase decision making process,” she added.
Paxton has sold products into many of the largest companies in the world including: Coca Cola, Pepsi, US Nuclear Submarine fleet, Swift Premium and more. The new publicity program will focus on re-introducing the company and it’s product-engineering excellence into current markets and examines the potential for expansion into new markets.
Joe Granatelli, Paxton CEO stated, “the Granatelli family Indy racing history has taught us the value that good public relations will bring to Paxton. We make superior air systems, but our markets must be communicated with and our publics must know why our products are the best available. Through the targeted editor and media relations messages Antarra Communications will provide, information can be geared towards all the decision makers through the various print and online publications they read.”
About Antarra
Antarra Communications is a forward-looking international marketing communications firm with capabilities in all facets of public relations. The company is headquartered in Anaheim CA, with clients located in the major tech centers of Silicon Valley, Seattle, Boston, Los Angeles, and Orange Counties as well as around the world. Please visit www.antarra.com for more information or call Toll Free: 866.ANTARRA, Local Phone: (714) 899.7997 / Fax 714.901.0907.
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