Antarra Communications Provides Public Relations Guidance
for Ares Digital
Campaign Includes Support for MyGuide Branded GPS Personal Navigation Products
9/25/2006
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Garden Grove, CA
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Antarra Communications, a fast growing public relations and marketing communications firm has been selected as Agency of Record by Ares Digital. The campaign will introduce the company’s MyGuide Personal Navigation devices. Antarra will provide focused strategic counsel, media relations and product branding support for MyGuide products.
Ares Digital is the U.S. headquarters for My Guide branded products. The parent company MyGuide (HK) Ltd. Is a total navigation solutions provider. MyGuide products are assembled in Germany under strict quality control measures. The company offers both branded and OEM products with offices in Asia, Europe and North America.
“Antarra's consumer electronics expertise and established agency team were key factors in our decision. Several of our executives have worked with Antarra Communications and were impressed by the results from their proactive public relations team,” stated Randy Kemp, Ares Digital CEO. “We need an agency that can immediately ramp up efforts and produce results,” Kemp added.
“The GPS Personal Navigation Device market is currently a hot market. We are excited about positioning MyGuide products within that marketspace and capturing marketshare for Ares Digital.,” stated Antarra Communications President, Carol Warren. “Ares Digital joins our other technology accounts including: Advanced Media Inc. (RitekUSA), Neurok Optics LLC, Sony Manufacturing Systems America, Univenture and Norcent Technologies.”
Antarra provides support for the communication needs of companies in industries including: aerospace, consumer electronics, defense, industrial, manufacturing, packaging, publishing, security and storage.
About Antarra Communications
Founded in 2001, Antarra Communications is a forward-looking international marketing communications firm featuring a wide array of marketing and public relations services. Headquartered in Garden Grove CA, with a New Jersey office to better serve its growing list of East Coast clients. Clients are located in many of the major tech centers of the US and around the world. Visit http://www.antarra.com or call 714-891-3660.
About Ares Digital
Headquartered in Milpitas, Calif. Ares Digital is a private company with expertise in the distribution of unique and innovative consumer and business products. MyGuide GPS Ltd is a company specializing in portable navigation devices. Largely successful in Europe, it brings its experience and volume manufacturing of GPS products to the U.S. market. Please visit http://www.myguidegps.com.
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