Responsive. Creative. Passionate.
We view our clients as a marketing partnership and believe the best communications efforts emerge from a thoughtful, ongoing conversation with your team. We value your opinion and will work with you to anticipate your needs.
Antarra uses the tools and processes developed by Bob Eminian including the Optrian Marketing Method to help our clients find their voice and use his Product Passport Process to craft the story expression and implement integrated campaigns to best reach your audiences.
Technology is always adapting and evolving and so should a marketing agency. We continually redefine ourselves as communicators and work with our clients to determine upcoming marketing needs. We believe your audience dictates the medium and methods used to receive information. We tailor our award-winning programs to ensure your stakeholders, influencers, potential investors and customers, see, hear and understand your message above the noise.
Meet the team
Carol Warren is responsible for the management, strategic development and tactical supervision of technology accounts ranging from Clean Tech to Virtual Reality. She has managed extensive local, national and international marketing communications
programs for a host of technology companies.
Warren has also created award winning public affairs programs for technology companies in the public sector. Through her long involvement in the technology arena she has learned the importance of integrating new media technologies and traditional marketing strategies into the marketing mix.
She is second-generation marketing and was involved with her mother’s marketing agency during high school and throughout her college years. Past and current account responsibilities include: Samsung Semiconductor, Samsung R&D, Sony Manufacturing Systems USA, Memorex, Lunera Lighting, Audiofly, Rapoo, Proview (Sylvania/Xerox brand launches), Jon Peddie Research, Advanced Media (RITEKUSA), AccuPoll, TIFCA, Meant to be Seen, iZ3D, 2netFX and more.
Her public relations work for technology clients is responsible for numerous award winning public relations projects in print, online and multimedia. She is a member of the Public Relations Society of America (PRSA) and Counselor’s Academy. Warren has served on e-marketing and e-public relations curriculum advisory committees for Cal State Fullerton. She has recently spoken to several organizations on creating social media marketing models. Warren holds a Bachelors degree from California State University Long Beach and also attended UCLA post grad..
Strategist and Chief Marketing Officer
Bob is a marketing storyteller. He’s a solutions-focused Senior Executive and Consultant with 35 years of success across the marketing and advertising, technology, and computer hardware industries. Leveraging extensive experience leading branding strategy for companies, he is a valuable advisor for an organization needing help with global marketing. His broad areas of expertise include communications, strategic planning, marketing research, process planning and business analysis.
He worked for more than a decade on the client-side of marketing in leadership positions with Samsung, Lunera Lighting, AMD, iZ3D, and Empact Software, launching products that have generated billions of dollars in revenue.
In 2001, he founded the marketing and branding agency, Creor Group, where he leads a network of award-winning talent to tell the stories of clients such as Samsung, Lunera, SC Johnson & Company and NEC to name a few.
He also co-founded Creor-LED, a full service consulting practice for LED lighting and smart building controls markets; and co-founded CREW Communications, a communications, public relations and social media agency to help B2B and B2C clients.
In 2018, in addition to technology, software and consumer products marketing, Bob has been engaging in marketing consulting for the food and beverage industry, including the marketing and branding of restaurants, food products and chef brands. His immersion in high-tech helps food industry clients realize higher brand value with the application of technologies such as hyperscale imaging and blockchain for food supply chain and product quality assurance.
Clients find that Bob is their unique bridge between the client-side and agency-side of marketing. With degrees in engineering, business and as a Certified Business Communicator, he can guide a team to craft a story and voice that will resonate with the end customers of our clients.
As a third generation marketer, John’s focus is on graphic design, as well as still, drone and video photography. He is an expert in social media outreach programs.. He has produced award winning graphic projects for numerous clients.
In John’s spare time he is deeply involved in local politics and runs a popular Facebook site for his town,